The Olympics is not just another athletic competition on the international stage — it‘s also a business that has become increasingly commercialized over the last several years. We got a first-hand account of the business of the Olympics from Rosanna Garcia, an associate professor of marketing in the College of Business Administration, who was in London for this year’s Summer Games. We asked her how the current state of sponsorships and ticket sales impacts the spirit and experience of the Olympics, and here’s what she said.